Search Engine Optimization
SEO is an online strategy that optimizes your business on the web. It is a complex definition that can be grouped as On-Page Optimization ( SEO-ready on your site) or Off-Page Optimization ( any traffic that is delivered to your site other than your own). SEO is the core of what online marketing is really about. It involves social media, special keywords that are highly searched, video-marketing, blogs, affiliates, metadata, backlinks, and more.
This strategy is considered long-term investment.